Services Offered
- Performance Marketing
- Social Media Management
- Community Engagement
- Content Creation & Shoots
Brand Sentry took on the exciting challenge of bringing India’s first barre-based fitness studio, Physique 57, to life in Bengaluru. From content creation to full-scale campaign execution, we ensured the brand’s expansion made a strong impact—boosting engagement, generating leads, and solidifying its presence in a new market.
Physique 57, a renowned New York-based barre workout studio, needed a strategic launch campaign to introduce Bengaluru to the power and beauty of barre workouts. They also wanted to introduce multiple new formats in Mumbai and required an increased ROAS on ads.
The challenge was to build intrigue, drive footfall, and convert interest into memberships.
We created a three-phase campaign designed to spark curiosity, drive attendance, and sustain engagement. Our on-brand, high-energy content not only educated audiences but also delivered record-breaking numbers for the brand. With 300+ leads generated in just one month, on social we observed a reach of more than 671K along with 4.5K+ interactions, out of which 51% were driven by targeted ads, proving our precision in audience conversion.
With a powerful blend of creative storytelling and data-driven marketing, Physique 57 Bengaluru’s launch was a resounding success, setting the stage for long-term growth.